Gift box packaging design concept

The gift box packaging design should play a role in promotion. First of all, it should be able to attract the attention of consumers, because only the goods that attract the attention of consumers are likely to be purchased. Therefore, the packaging should use novel and unique shapes, bright colors, beautiful and exquisite patterns, and materials with unique characteristics to make the packaging eye-catching, so that consumers will have a strong interest at first sight.
The unique and novel shapes can attract the attention of consumers. For example, the shape of wine bottles is generally based on cylinders. Some wine bottles use imitation shapes and are designed into complex anchor shapes or human shapes. Among a group of wine bottles with cylindrical and rectangular shapes, they will appear very prominent and beautiful.
Color beauty is the easiest for people to feel. Some market scholars even believe that color is the first factor in determining sales. They found in long-term market research that some colors as product packaging will make the product surprisingly difficult to sell, and gray is one of them. They believe that this is because gray is difficult to make people excited, and naturally it is difficult to generate the urge to buy. They proposed that red, blue, white and black are the four major sales colors. This was discovered when making and comparing images of red, blue, white, black, green, orange, yellow and brown. Taking red as an example, it has the most images and is the image with the strongest relationship with life, such as the sun, fire, blood, etc. Therefore, red is the easiest to excite people. Blue, white and black are also closely related to the sun, which is always high above the blue sky. When the sun sets, the sky becomes dark. When the sun rises again at dawn, the sky in the east becomes pale. These four colors are important colors that dominate our daily life rhythm. When used as sales colors, they can arouse consumers' favor and interest. This analysis is reasonable to a certain extent. Patterns work in combination with colors. The paper box packaging of the "Xuelian" brand cashmere sweater is soft light green, with a protruding white snow lotus pattern on the box, which is particularly elegant and eye-catching. There is a red plate with an antique black pattern on the outside of the bottle of "Western Han Dynasty Ancient Wine". On the yellow background of the packaging box, there are four vigorous and solemn black seal characters "Western Han Dynasty Ancient Wine", like an old man telling a long-standing story. Among a row of colorful bottles, its unique style is very eye-catching.
Generally speaking, the pattern of the packaging should be based on the brand trademark, fully displaying the characteristics of the brand trademark, so that consumers can immediately identify the products of a factory from the phonetic symbols and the overall packaging pattern, especially for famous brand products and famous brand stores. The eye-catching trademark on the packaging can immediately attract consumers. The change of packaging materials also attracted people's attention. The porcelain gifts exported from Shandong are ingeniously packaged in portable boxes made of corn husks. It not only makes full use of the surplus labor in rural areas, but also turns a large amount of local cheap materials into folk-style and elegant craft packaging, which is more artistic than ordinary paper box packaging. Sichuan's famous food "Silk-wrapped Rabbit" was originally packaged in a red rectangular paper box, which is now made of thin bamboo strips into an exquisite cylindrical container. It is unique and beautiful, leaving an unforgettable impression.